The Associated Press in North Korea: A Potemkin news bureau?
Confidential AP agreement with North Korea gives Pyongyang control over news stories
December 26, 2014: This article has been updated to include a link to the full AP – KCNA draft agreement
Despite trumpeting itself as the “first independent Western news bureau” in North Korea, top executives of the Associated Press (AP) in 2011 agreed to distribute state-produced North Korean propaganda through the AP name, a confidential document and interviews with current and former AP staff indicates.
An internal draft agreement between the AP and North Korea’s state media outlet the Korea Central News Agency (KCNA) dated December 2011, obtained by NK News from sources inside the AP, suggests that – far from being a bastion of the free press – AP’s Pyongyang bureau serves primarily to distribute news approved and censored by the North Korean state.
The document says the AP will “serve the purpose of the coverage and worldwide distribution of policies of the Worker’s Party of Korea and the DPRK government,” that changes to state-produced content would have to be made with “full consultation between the two sides,” that the “KCNA shall nominate” the full-time staff the AP would hire for their Pyongyang bureau, and that “the average $12,000 per month” for salaries and office rental fees be paid by a “method requested by (the) KCNA.”
“(The) KCNA shall be responsible for all the procedures inside the DPRK for the opening and operation of Bureau,” the document says, the authenticity of which was confirmed by interviews with 14 current and former AP staff involved in news production from the AP’s Pyongyang bureau.

Draft agreement from the AP between AP and the KCNA, the official propaganda arm of the North Korean regime

Page 2 of draft agreement from the AP between AP and the KCNA, the official propaganda arm of the North Korean regime

Page 3 of draft agreement from the AP between AP and the KCNA, the official propaganda arm of the North Korean regime
Despite AP foreign journalists such as Jean Lee, Eric Talmadge, Tim Sullivan and David Guttenfelder giving the bureau a veneer of independence, the agreement does not allow any international AP staff appointed to Pyongyang permanent visas to live and work full-time in the country.
And unpublished interviews between recently released U.S. political prisoners from North Korea and local AP representatives indicate the agency’s cooperation in coached and coerced statements, the ex-prisoners told NK News.
Such government control over AP access to North Korea contextualizes the content produced by the Pyongyang bureau in the nearly three years since its January 2012 opening, raising questions of whether the AP is bringing new information from North Korea to the world or has been effectively absorbed as a willing partner of the North Korean propaganda machine.

Official signing of AP/North Korean agreement to open up AP Pyongyang news bureau on June 25, 2011 at AP headquarters in New York. AP President Tom Curley (l) and KCNA President Kim Pyong Ho. Kim has since been promoted to deputy head of the Department for Propaganda and Agitation for the Korean Worker’s Party, which controls all North Korean official propaganda (AP Photo/Frank Franklin ll)
OFFICIAL POLICY DISTRIBUTION PARTNER
Specifically, the draft agreement obtained by NK News – which the AP would not comment on despite a December 23 request – suggests an overarching goal far from what might be associated with a leading, independent news agency such as the AP.
By ensuring the “worldwide distribution of policies” of the WPK and the DPRK government, the U.S.-based AP would help promote “mutual understanding between the two peoples and (contribute) to the improvement of relations between the two countries,” the agreement says.
Furthermore, the document shows that the AP agreed to receive “monthly transmission of about 10 Korean articles” which could be “translated into English and distributed with the dateline of “Pyongyang (AP)” on condition that “any correction to the contents and expression” of North Korean-produced content would not be altered without “full consultation between the two sides.”
Such terms directly contradict the repeated statements of senior officials and spokespersons at the AP, all of whom insist North Korea has no control over what is published from Pyongyang.

AP president Tom Curley with AP Executive Editor Kathleen Connell, signing agreement to open a news bureau in Pyongyang January 16, 2012 (Photo KCNA)
“AP does not submit to censorship. We do not run stories by KCNA or any government official before we publish them,” Paul Colford, the AP’s media relations head, told NK News by email in late November.

President of the North Korean official propaganda arm, the KCNA, signing the agreement made with AP to open a news bureau in Pyongyang on January 16, 2012. Kim Pyong Ho was promoted to deputy director of the Department of Propaganda and Agitation of the ruling Korean Worker’s Party shortly after AP inaugurated their news bureau (Photo KCNA)
Those comments echo AP senior vice president and executive editor Kathleen Carroll’s remarks to theHuffington Post in January 2012: “We wouldn’t have set up a bureau if we hadn’t been able to operate the way we’d like to operate.”

AP top executives bowing in front of statue of Kim Il Sung in March 2011. The AP officials were there to start negotiations to open an AP news bureau in Pyongyang. From left: AP consultant Tony Nam Kung, AP head of international news John Daniszewski, AP chief photographer Daved Guttenfeller, AP CEO and president Tom Curley, AP senior VP and Executive Editor Kathleen Carroll, AP Pyongyang news bureau chief Jean H. Lee, North Korean interpreter
But staff within the AP, speaking to NK News anonymously, disagreed with the senior officials on multiple fronts.
“AP tries not to be a mouthpiece of North Korea, but it is basically impossible under the terms the bureau operates,” one senior AP Asia-based journalist told NK News on condition of anonymity, due to not being authorized to speak to third-party media about the issue. “The foreign AP staffers are under so many limitations that there has not been any unfettered real journalism produced by the AP bureau in Pyongyang.”
Talmadge, the AP’s current Pyongyang bureau chief, appeared to concede to the anonymous staff comments in on-record remarks with NK News in August: “The gap between what we would like to do and what we are able to actually accomplish remains significant.”
‘DON’T WRITE ABOUT KIM’
Another source involved in the AP’s negotiations with Pyongyang, requesting anonymity due to confidentiality agreements prohibiting him from speaking, said that negotiations resulting in the agreement were “amazingly smooth – there were no issues of contention.
“The North Koreans said ‘Just don’t write about our leader – anything else we can live with.’”
But while such a stipulation was never included in the draft agreement between the KCNA and the AP, an NK News analysis of the past three years of Pyongyang-bylined material reveals not a single article produced in North Korea that has specifically focused on leader Kim Jong Un in anything but positive terms.
Even when Kim’s six-week public disappearance became a top news story around the world in October, the AP Pyongyang bureau issued precisely zero articles on the story, with the AP’s Seoul bureau the only AP office able to cover his reappearance on October 14.
And today, despite hundreds of stories emerging almost daily on North Korea’s suspected involvement in hacks against Sony Pictures for The Interview, a film depicting Kim’s assassination, not a single AP story has had any input from the Pyongyang bureau on the issue.
“The absence of anything on the Sony story from AP bureau in Pyongyang really says it all,” said Mike Chinoy, a former CNN journalist who covered North Korea based out of China for more than a decade.
“When the only Western news agency in North Korea has not made any news file on what has been the top world story for a week, it is hard to pretend that this is a normal AP bureau.”
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PYONGYANG STAFF, SALARIES AND OFFICE SPACE
The AP heralds its Pyongyang bureau as “the only international news organization with full-time reporters in Pyongyang.”
In a January 16, 2012 article, written by the AP’s vice president and head of international news John Daniszewski entitled “AP opens full news bureau in North Korea,” the senior executive wrote that “the AP bureau will be staffed by reporter Pak Won Il and photographer Kim Kwang Hyon, both natives of North Korea who have done some reporting for AP.”
But both the North Korean AP staff correspondents were pre-selected by the KCNA – which is known to work for the Propaganda and Agitation Department of the ruling WPK – according to both the draft agreement, sources within the AP and others with direct knowledge of the terms of the establishment of the bureau in the DPRK.
And despite interviews and comments by senior staff suggesting otherwise, the agreement shows AP accepted local staff directly chosen by North Korea’s official propaganda organ to conduct day-to-day operations at the AP Pyongyang bureau, which is based at the headquarters of the official KCNA.
“KCNA shall nominate one text and one photo journalists (sic) and one driver, three in total, to work for AP,” reads the document, which sources said was signed by senior AP and KCNA executives at the bureau’s opening in 2012.
A senior AP correspondent involved in the negotiations to set up shop and the article-production process – speaking on condition of anonymity – elaborated on the hiring process.
“The agreement was that North Korea said AP must hire three specific North Koreans as AP staff reporters – a supposed reporter/fixer, a photographer and a driver. Who these were was specifically decided and forwarded by KCNA,” the source said.
“There was never a question from either side that we would accept the North Korean AP staff correspondents who the North Koreans told us to hire. This was in a June (2011) meeting in New York between the head of KCNA and the AP CEO and president Tom Curley and executive editor Kathleen Carroll, and AP vice president for international news John Daniszewski,” the source said.
Numerous AP executives and staff confirmed that KCNA told AP who they would hire as their Pyongyang staff, although AP was given a pre-selected small ‘pool’ they were allowed to choose from. When AP suggested someone other than the two specific people forwarded by North Korea, they were rebuffed.
“There was one person who the AP would have preferred to have hired – a woman who had done some translating in the past for AP – but the KCNA said no,” said the senior AP employee with knowledge of the discussions.
“Mr. Rim, the KCNA advisor from the Ministry of Foreign Affairs told us in no uncertain terms: ‘These are the two people you are going to hire.’ We hired the two people the KCNA told us we had to hire to staff the bureau in Pyongyang,” the source added.
And because the AP bureau’s North Korean staff work remain unsupervised by foreign bureau chiefs for the majority of the time, “it is not clear under what circumstances or conditions the AP news copy or photographs are being made,” the same source said.

AP news bureau located at the headquarters of the KCNA, the official propaganda arm of the ruling regime
CODE OF ETHICS
“We cannot have a society in which some dictator someplace can start imposing censorship,” the AP quoted President Obama as saying on December 19, responding to the scandal involving cyber attacks, allegedly carried out by North Korea, on the Sony corporation. Obama warned that to do so would lead to North Korea censoring “news reports that they don’t like.”
Yet that is something which appears to be happening to the journalism produced by the AP’s Pyongyang bureau. And it’s something that contradicts the AP Media Editors’ own “Statement of Ethical Principles.”
“The newspaper should report the news without regard for its own interests, mindful of the need to disclose potential conflicts,” the statement reads. “It should report matters regarding itself or its personnel with the same vigor and candor as it would other institutions or individuals.”
But given that the government has chosen who the AP can employ as a reporter covering stories that virtually all involve that same government, and that the AP pays the salaries of its reporters directly to the government, the question of a conflict of interest within its own news production is a common topic of discussion among North Korean watchers.
Under the AP code of Standards and Practices which guide their news operations elsewhere in the world, the AP “staff should be free of obligations to news sources and newsmakers. Even the appearance of obligation or conflict of interest should be avoided.”

AP and NK officials open AP news bureau in Pyongyang, January, 2012. Rear center is the North Korean official from the Ministry of Foreign Affairs who AP pays directly by hand courier cash payments of $12,000 a month the salaried of the AP news reporters they were ordered to hire by the regime.
But despite the apparent contradictions, AP media relations director Colford told NK News his news agency would not engage with questions on the Pyongyang bureau.
In particular, Colford refused a request by NK News for a copy of the agreement signed with Pyongyang to open the AP news bureau or to answer any of 36 questions related to the terms of the AP’s negotiations for and operation of its news bureau.
Colford said questions regarding MOUs, salaries and other financial arrangements in North Korea sent to the AP’s managing director for internal news operations, John Daniszewski would not be addressed. ”It should be made clear in your published copy, if these requests are mentioned, that no serious news organization would provide such proprietary business information.”
BUSINESS AS USUAL
According to 14 current and former AP reporters involved in news produced out of the North Korean bureau, as well as the detailed draft agreement signed by AP top management with North Korea, the Pyongyang bureau is the only one in the world where the AP allows:
- A government to decide which reporters the AP employs as the official AP “staff correspondents”;
- A government to directly receive the salaries of “AP staff correspondents” who are handpicked by the regime’s propaganda apparatus;
- That its bureau be located within the headquarters of the government propaganda organs with no independent communication system;
- A government to decide what news stories AP is permitted to report, and;
- A government the right to control the production process, independent of outside AP supervision, of news stories the AP then distributes globally.
Yet senior management executives at the AP continue to maintain that the Pyongyang bureau operates as do other offices around the world, with media relations director Colford’s claims to NK News that the AP “does not submit to censorship” and its work is “not submitted for any kind of review by North Korean authorities,” particularly notable.
Overall, the restrictions on the AP’s operations, along with the regime’s manipulations, come as no surprise to foreign journalists, intelligence analysts and others who follow the opaque government in Pyongyang. What does surprise them is the AP’s vehement contention that they operate in the North under the same standards as in every other country.
“North Korea is much more tightly controlled than China ever was,” said Chinoy. “AP’s insistence that the Pyongyang bureau operates under the same standards as their reporting elsewhere is what has gotten the AP in trouble. It just is not true – and that is the heart of the dilemma.
“If AP would just say, ‘Look, it works differently here and we cannot guarantee the independence of the news we report from here and be transparent about it,’ there would be no problem. It is in the AP’s own interest to be open and transparent about it. It undermines the credibility of the AP to try and suggest otherwise.”
Deals negotiated by other independent news agencies with North Korea as competitors during the same time frame, including Reuters, AFP and the German press agency DPA, never materialized after those news organizations balked at the restrictions they would have to operate under.
“The freedom of our journalists to report based in North Korea is simply not possible,” said DPA spokesman Christian Röwekamp in a media interview last year. “Our correspondents in Beijing and Seoul can report better visiting the country.
“Whoever moves there as a journalist will always be controlled by government minders. Pyongyang cannot be covered from Pyongyang-based correspondents. Our talks with North Korea, who required North Korean journalists pre-selected by the regime, made this impossible.”
(For entire story, please go to NKNews.org….http://www.nknews.org/2014/12/the-associated-press-in-north-korea-a-potemkin-news-bureau/ )